The number by itself is meaningless. How much is spent on a non-black Friday weekend? This total has to include non-gift purchases. So what do folks spend on a regular weekend/daily sales? How does that compare with what is spent on this weekend.
The total number is meaningless. What would tell the story is how much more than say the weekends leading up to Black Friday for comparison.
I.E. if folks normally spend $100/person on average during a weekend and on this weekend, they spend $200/person, then actual gift shopping is the other $100/person.
Originally Posted By: Vikas
Quote:
A record 247 million shoppers visited stores and websites over the Black Friday sales weekend that, for many stores, started on Thanksgiving Day. The number of shoppers was up 9 percent from the 226 million who shopped last year, according to a survey released Sunday by the National Retail Federation.
Total spending over the four-day weekend reached a record $59.1 billion, a 13 percent increase from $52.4 billion last year, according to the NRF.
I am having trouble believing these numbers. If true, it is approximately $200/person [$60B/300M]or $800/family. Does that sound right to you? My household spent multiple of that this year but it was an exception.