We are primarily an industrial company. We do have a passion for cars and for racing. The bottom line is we have no intentions on taking over any kind of automotive oils market. What we do is prove ourselves in racing with some very respectable teams that could really choose anyone they want to. We don't pay them, we don't write check #1. The most we do for a team is provide oil. We learn a lot from racing. We take what we learn and apply these things to other products we make. We are extremely fortunate to have a couple of people working with/for us that are cubic smart in our industry. We formulate products making decisions that I doubt a company of any size would ever produce if we published the formula. We simply put a lot higher quality and quantity of chemistry in very good base stocks and the cost would be way too high to interest someone producing large volumes.
We do not seek approvals. We start with approved chemistry and make sound decisions to improve the products from there. We do a lot of testing internally and with 3rd parties to make sure we produce products with integrity. We of course use oil analysis to verify that the products do what they were intended to do which is work in the field. Our staff involved with technical decisions has over 140 years of combined experience. We don't formulate to minimum standards.
With respect to Noack, We start with group III oils and go up from there in our plant. That is rare. We choose good base oils and formulate with low volatility in mind. There have already been examples again in the real world of users that see reduced oil consumption when compared to their previous oil. Is that absolute? Probably not, but not because we didn't make good choices in base oil. We do have a TGA. One of Dr. Rudnicks publications was a method to use a TGA to roughly correspond to a NOACK. Since this is not a problem area for us we don't run NOACK. It's not a problem for me as its is ultimately up to me to be sure we make products with integrity once again.""
I met a moderator of BITOG some time ago. We spoke and he began using some of our oils. I chose to get involved with BITOG and am here for people who share the same ideas of looking for a higher quality product. We will likely never be a good match for someone looking for the cheapest oil because we will never be that with respect to price. It does not make sense for us to go through the expense to seek approvals when we are not in the business of cutting corners. If that is not understandable that is completely fine.
David