It is very interesting watching Dodge do all these new cars, sports models (of course I love them all) etc... but many of them are NOT ever going to be big sellers to the masses. So it kind of amazes me and makes me wonder how on earth they even pull this stuff off in todays highly competitive auto world. How they get some of these things past the CEOs and board of directors is a puzzle to me.
One of the greatest , long time issues in the auto manufacturing world , like other industries is far too much turn over in the management of these corporations. Far too many of them get hired and brought in simply because they made money for some other firms , maybe even totally different types of industries. They come in knowing near nothing about the new company they are suddenly in charge of.
Too many times , in short periods the same newer CEOs bail out with the golden parachute chock full of cash and bonus stocks etc.... after all sorts of moves that affects thousands of workers they could care less about. The poor next CEO and managers are left to clean up the wild changes the last regime made with little if any care for the future of the product or the workers.
Far far too many quick changes and turn over can kill once great companies. I saw way too much of this at the last company I worked for and was loyal to for 30 years before I retired. About ten years ago my pension just started to come to me from a totally different industry who apparently merged , bought out etc.... with the old one. At least it is still coming to me Thank the Lord.