Well they're not doing it any longer. Because several of their engines have had, and continue to have severe fuel dilution issues with oil. Many of which have resulted in lunched engines. So much so in fact, that Honda has lowered their OCI's on many of their engines.
Even some of the newer Toyota engines are experiencing blow by from the loose fitting piston rings both companies are using, in order to reduce rotational forces. All in a never ending quest to achieve maximum mileage, to meet strict CAFE requirements. Coupled with these water thin oils they are now employing, (0W-16), to further resist these rotational forces. More, not less frequent oil and filter changes are becoming necessary.... At least if you expect any type of longevity from your engine.
Toyota is finding by increasing the oil and filter change intervals, it is preventing seized piston rings, that are causing major engine damage in several of their older engines. And even some of the newer one's. Honda is in much the same boat, because they are employing the same loose fitting piston rings for the same reason. Both are after the same result... Increased fleet CAFE fuel mileage. The only difference is Honda has had far more problems with fuel dilution of the oil.