Many here are, they are good filters.
Fram got a bad rap 20 years ago, and in the general automotive forum world, still get a bad rap, usually by somebodies brothers, uncles sisters brother that used to drag race.
Ignorance of filter construction (ie "paper endcaps" that is made of material stronger than the filter media) and heresy is why they have a poor recommendation on most forums.
The Ultra really was a top tier filter before the recent "downgrade" (filter media changed and wire backing removed), but is still a good filter, just not worth the price to many.
Me personally, if I am paying full price for a filter, it will be either a Walmart Supertech or Fram Orange can.
I do have a few Wix XP filters in my stash for my motorcycle, got them for $6 each a while back on sale.
Having a wire backed media on my motorcycle just makes me feel better, no real reason other than feels. Not real concerned with super fine filtration, so the XP fits my needs for the bike.
That said, I currently have a Fram orange can on the bike (short oil change interval due to some clutch work).