There's no reason to do that. In fact, the 10W-30 variant is likely worse off than the 5W-30. A 10W-30 is easy to achieve with cheap, junk base oils and VII, and since all of the major brands are in a race to the bottom, they gladly exploit that. (with no corresponding drop in retail cost, of course) The people doing that simply don't understand what the oil grade stands for. The winter rating doesn't matter in the summer months. They could just run the 5W-30 year around and likely be better off.