Why is Quaker State all of the sudden cheaper

[KJA426]

than Havoline at Wal Mart. It used to be the other way around.

 

[delacerda]

I think it depends on your local Wally World. There is a Wal Mart here that has Havoline 10w30 for 1.28 a quart. For some reason they have various grades lower prices than other Wal Marts around here. Stocked up on GTX 5w20 fro 1.68 and 5 quart jugs of Maxlife 10w30 for 8 bucks each!

 

[KJA426]

The Quaker State is $2.18 and the Havoline is $2.32, just like Pennzoil. The Q.S jugs are $8.97 and the Hav is $9.97, once again like Pennzoil.

 

[Mr Nice]

If you go to Home Depot, they might still have it for 97 cents per quart.

 

[dave1251]

Sales. SOPUS is trying to keep QS competive in the market.

 

[ewetho]

Heck the should just put the Shell Logos on it prominently and then slowly phase out QS and Pennzoil and goto Shell Helix. Hopefully they keep the Shell prominent on the 29 Car just to illustrate the point next year. Conoco Phillips should just make one brand for them too maybe TropArtic (Motorcraft boutique for Ford). Heck even the Chevron and Havoline and just release Havoline for cars and Delo for trucks. Exxon Mobil just have Mobil. BP should just give up their own brand and more predominately label Castrol a BP brand.

Fifty brands are no good if there are only 10 choices of oils with 50 labels.
So just have 10 choices and be done with it.

 

[Rand]

Its all about shelf space.. if they only had one brand
then M1 would be 28 of the 30ft oil section.
So they play these name games to try to hog shelf space.
(and customer attention)

 

[eljefino]

^ that and all the old geezers who say "kendall has never done me wrong" won't know what to do.

Plus a bottler could give autozone a sweetheart sale deal on brand A, and walmart one on brand B, and the two stores would not have to price match each other. Happens all the time with mildly different model numbers on consumer electronics.