Respectfully, their article is written very badly and this is "technically accurate (as per their single test) but cannot be stated as a technical axiom to be universally applied.
All torque specs start out dry as the specified tension due to thread class, selection, surface coating etc. Ones who give wet readings are doing so just based on their individual circumstances and even then every different lubricant will have a different affect on the COF so no universal standard is possible.
There is no such thing as "equivalent non-lubricated clamp load". Its a made up term with no possible value mainly for the reason stated above but also for hydraulic effects resisting the "torque' that are indistinguishable for the measuring device.
The short simple absolute answer is any lubrication induces an unknown and incalculable variable into the fastener tension equation when TORQUE is the measurement of stretch since it is IMPOSSIBLE ( that means what it means) to correlate any torque measured any way known to exist and correlate it into fastener stretch. It is equally IMPOSSIBLE to decouple and state any "value" or contribution of any lubricant because of all the other corresponding and complimentary variables.
Just stating the facts.