Kendall GT-1 5W20 synthetic Blend w/titanium at $3.70/quart FOB local distributor (PDX) for 5K/semi-annual OCIs in my stable of Fords (2010 Fusion & 2007 F-150) & 2012 Hyundai Veloster.
Previously a long-time user of Motorcraft syn blend. Switched to Kendall GF-5/SN when reformulated with loads of moly, boron, titanium, and 75% better wear control in Sequence IIIG & 85% better performance in Sequence IVA engine tests vis-a-vis earlier formulations.
As a midwest resident, used Kendall products for many decades when they were independent. Now, under the corporate ConocoPhillips umbrella, I like what I see in new reformulations that appear to be similar but improved Motorcraft/Honda oils.