I just hope when it does come to Canada they don't price it sky high! The nice thing about GC was that it was (and still is) always cheaper than Mobil 1. It also went on sale a lot too making it an even better deal. (M1 sales are rare here and they never drop the price that much either)
I've always found awesome deals on PP as well, our Walmarts have sold it for $19 for a 4.4L jug for a good portion of the past year. But if Ultra ends up being double that price (which I suspect it might) I'm not so sure it'll be a big seller up here. And from my own point of view, if it is priced twice as much, can I justify spending that much $$$? Is it really going to benefit me that much compared to PP? Since PP is already an awesome oil, my thinking is that switching to Ultra is probably not going to show me any noticeable benefits, but I also gotta admit that the novelty of trying out a new oil is also hard to resist, so I'm really kinda torn on this one now.