There are people like me that tend to trust brands we remember as a child. Check my garage, Pennzoil, Prestone, AC, Stanley, Permatex, etc. Now I have rejected the Sunoco, Nashes, and some other things my dad always bought. I remember when oil filters were orange, maybe even the external housings the elements fit in. Orange. Then, long before BITOG, I put a hacksaw to the orange can. It was like it would be learning Gene Autry can't shoot straight.