The New Fram Ultra......

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You obviously don't know how customer service works, moat of the new products that my company puts out I find out about from a customer calling in and asking me about. This may seem hard to believe but in the 14 years I've been there, that's the way it is.
Well, it wouldn't be that way if I was in charge of a group like that. It just shows the lack of professionalism and knowledge of a company's products. It's probably not really the fault of the people on the phone, but the people who manage the customer service group. A customer service group like that needs to be connected at the hip with Engineering and be fed new info ASAP, before the products hit the shelves - wouldn't be hard to do at a company like Fram. Customers don't want to talk to someone that doesn't know anything about the products that they are hired to represent.

It's also true that most people shopping for cars know more about the cars they are looking at then the so called salesmen who's job it it to sell them. 😄
 
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Anyone can look up what filter fits their vehicle by the application tool on Fram's website.
They can also see the design details and other specs, so no need to chat about that either then. Your expectations are simply way too high for what their chat reps do.
 
They can also see the design details and other specs, so no need to chat about that either then. Your expectations are simply way too high for what their chat reps do.
Who can see the design details and other specs - the people calling? You mean the out of date info on the website to go along with the chat guys not knowing what's going on with the company products? It's really not hard to make it work like it should.
 
UPDATED: Info from Fram Engineers to my email inbox.
As far as Fram is concerned, these changes either maintain the current level of performance or improve the performance. Who knows more about designing oil filters, folks who design them for a living or....
 
UPDATED: Info from Fram Engineers to my email inbox.

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Count me as dubious on the accuracy of bullet point two as compared to the topic Fram Ultra (not Titanium info). Afaik on this subforum Ultra was always promoted as using 100% full synthetic media. The link would appear to confirm that as the illustration shows Previous XG/Ultra. Click on the (3) Media tab it says "2-ply synthetic, metal-screen-reinforced media provides 99%+ filtration efficiency.*
https://www.fram.com/products/consumer-products/oil-filters/fram-ultra-syntheticsup-sup-oil-filter/
Also count me as skeptical on bullet point 3a, basically saying blend media is the support for synthetic portion. In other words no backing for support other than the blend media. As for allowing for "increased production capacity", I never noticed a problem with the production capacity of the previous Ultra.

Bottom line, for my $9, I prefer the previous Ultra.
 
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Bullet 1 - If it still meets the 99%+ at 20u that's all they care about even if it loses some below 20u. See post #65.

Bullet 2 - "baked" onto the metal screen? Obviously they meant "backed".

Bullet 3.1a - probably the main driver for getting rid of the wire backing, and I'd venture reduced cost to manufacturer goes along with that also.

Bullet 3.2 - sounds like only one layer is full synthetic ("layer" not "layers") - assuming the outer layer. Also mentions "synthetic blend base for structural support" (one of the 2 layers) in bullet 3.1.

Bullet 3.3 - wonder how this effects the delta-p vs flow performance?
 
So they say the new media is more efficient than the old. Since the old ultra has been promoted here with red line graph addition to be 99.999%@0 microns that’s quite a feat. I have some Ultras old style. Sorry they are all “sale pending” like is showing on cars now.
The box says synthetic media. When they say increased production it must mean to them.
I see it went from 70%@10 microns efficiency to 74%, pretty good increase.
 
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Good thing I have a stash to last me about 5 years of the wire backed ones!
Then it will be time to start looking for a new favorite filter.
Bro, the price of one is going to be more than a bar of gold here!
 
Darn, used to be claimed 80% efficiency @5 micron.
That table is for the specific filter listed. Even with no added red line on the graph (for the graph inept) in post #65 link, I could see that being true. Need that same info from Fram on the XG10575 to see how it compares.
 
That means they can manufacture them at an increased volume.


And what Sayjac is saying.... Never a shortage of Fram Ultra oil filters on the store shelves. In his area where he lives at. Which I have not seen a "shortage" of Fram Ultra filters at any Walmart I have been in.

This is a stupid move by bean counters...

Like in healthcare... Saying someone can somehow take care of 7, 8 or even 9 people on a telemetry floor... Decisions made by morons who have never done the job and know nothing about actually taking care of human beings.

Or at the place I worked at having people on two separate floors separted by a elevator... Exceptionally stupid.

Only state prisons should do something like that.

Not a very high end retirement in patient care center.

Who made that massively stupid decision? People who don't know anything about taking care of people. Bean counters and business people with poor brain function.
 
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