#1 selling electric truck.
I wouldn't buy one...
I have seen Lightnings discounted below 50K on local lots, that makes a lot more sense to me than even thinking about a Cybertruck, if considered on price alone.
Of course, the Cybertruck has a lot more going against it than just the price. It looks like some weird object from some 8 bit 80s video game. The Lightning looks like a normal F-150.
That said I don't carry stuff in a truck often enough to buy a truck, and the Lightning, like many larger EVs, is pretty inefficient per Kwh. You will get less than 2.0 miles per Kwh at realistic freeway speeds and of course if it's really hot or cold or windy, that will be further reduced. And then spiraling bad to worse, a large battery pack takes a long time to charge. The higher voltage architectures help somewhat, but the Lightning doesn't have that. The Silverado EV does, but those are a lot more expensive.
Trucks in general are not a very good use case for EVs at the current existing battery densities. A hybrid truck that captured braking energy and helped with takeoff from a stop, normal hybrid stuff, is probably the best that can be done for the moment. Fully electric trucks are a lifestyle item at this time. And I say this being an EV owner, and looking for another.
If you have a lot of time, you can watch this series about Out of Spec motoring "racing" 4 EV trucks across the country empty and the challenges they encounter:
Part 1:
Part 2:
Part 3: (can't seem to find it at the moment, maybe a copyright issue)
Part 4: