Hello, When you say, "It's their choice and their money" you are OBVIOUSLY right.
The trouble is there is limited production capability and they spend big money making people want the dressed up models.
As one poster pointed out, the regular cab models are second class citizens on the production priority list.
They want to sell glitzy gems at higher margins. They are, by definition, NOT providing what many would buy-namely, cheaper versions of the same trucks.
No ployanna here. Just remember, it's not something the customer is "choosing" in every case. It's something the customer is either settling for or has been made to think he wants.
In the case of all the fleet sales, it's moving vehicles which are paid for by corporations. Cost and value considerations are minimized.
An irony here is that the dressed up models which hit the market after lease command higher prices.
The truck maker builds what you don't want yourself and gets to charge you more at every turn.
And no, I'm not a hippie or a commie either. I just remember the day when markets weren't as specifically targeted or emblematic of the braggart, tattooed imbecile mentality.
The farmer's pick up truck was plenty good enough and was cheaper to buy. Now they're all dressed up. Kira