garageman402
$100 Site Donor 2024
The (newer) box I have still says "Dual layered synthetic media..." yet the website description says synthetic blend, interesting. As I said, the one I received does have a screen inside, so my particular item is labelled correctly.When the new Ultras started hitting the shelves, Fram's website didn't have any updated info on the Ultra to reflect the new design change. I just looked now at their website, and they don't mention anything about the wire backing on the Ultra any more, and actually show the new box. So apparently they are updating their website as time goes on. They still call it the "Fram Ultra Synthetic", but in the details say it's a "Dual layered synthetic blend media".
FRAM Ultra Synthetic® Oil Filter | 20,000 Miles of Protection | FRAM
Want the best performance from your new engine or the best protection for your older vehicle? There’s no better choice than ULTRA SYNTHETIC® oil filters.www.fram.com
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So when the change started happening, nobody would even know if the media change and absence of the wire backing took place unless they are here or on YouTube looking at oil filter information. Only thing Fram did was take the wire backing statement off the box and put a blurb about the base gasket in it's place - a minimum existence of a change notice, but only if you already knew all about the Ultra to start with.
Their real ploy is to make a design change as quiet as possible and hope nobody really noticed or cares.
Thanks for posting this, Zee