The problem is that usually, with the majors, they just reduce the base oil quality instead; make the product cheaper to formulate. Mobil is quite upfront about you being able to blend a 10W-30 with no group III using just their EHC Group II/II+ products, along with a 5w-30 (but you can't do dexos).
Example:
View attachment 107135
85% of the base oil blend is 5cSt EHC Group II+. Drop the HTHS to PCMO levels and you'd use less of the 120 I suspect.
I THINK I have some Yubase examples too, but with the lack of popularity of 10W-30 and it being excluded from dexos, I suspect with the majors that it's kind of the opposite approach to the 0W-40's where they have to use better bases to keep the Noack down and meet the performance specs. They can get away with making the 10W-30 pretty cheaply because it is basically obsolete for PCMO applications.