I agree entirely that it would help at any temp - I was just curious if there was a 'set temp' that people here plug them in at.
I haven't used one in years for various reasons - some cars didn't have them, other times I didn't have access to a plug in. Have never had a problem with cold starting since my first car.
Last winter, I didn't even know I had a BH on my 2002 Cavalier, b/c it was wrapped up in the engine compartment so tight, I couldn't see it! I've brought it out for this winter, and will probably get a timer for it soon so it will come on for just a bit before starting - don't want to waste too much hydro!