Originally Posted By: CivicFan
I don't get it. Why would anyone buy the Hummer brand? I couldn't understand if they bought any of the manufacturing facilities or the R&D. As far as I am aware of it, the Hummer they bought is actually something based on the Chevy Trail Blazer. It's not even a unique technology.
they are buying the name, the rights to sell that style of vehicle with that name and all that entails. it's a turn-key operation; dealer network in place, existing models and reputation (FWIW).
if you're looking to sell style consious trucks, better to buy a well established brand than start from scratch.
IIRC, the H2 is based on the full size GM, and the H3 is based on the mid size.
maybe GM is working out a deal where they provide the chassis and drivetrain?
all of this is uncharted territory, who knows where it will lead.