That's not nice....
So if Hummer was sold to:
1) A German company you get "weiner schnitzel"?
The Wiener schnitzel is an Austrian dish, named after the city of Vienna. Germans eat all kinds of schnitzel (and so do the Japanese -- the call it katsu, derived from "cuts"), but the Wiener schnitzel is simply a breaded veal cutlet.
If a German company had bought the Humper brand, you might get a barrel of authentic sauerkraut or maybe a keg of beer with every new Humper!