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Former M1 user here. I feel greed has taken its toll at ExxonMobil. Having boosted its net income from $21B in 2004 to $36B in 2006 despite skyrocket raising of crude oil price, Exxon Mobil definitely is motivated to do whatever it can to guarantee financial returns to Wall Street and shareholders. This includes boosting profit margin by using cheaper raw material and sacrificing the brand equity it has taken years to built.
Someone else may still want to buy overpriced M1, not me.
Go find another sucker to believe this marketing video.