Do you have any info on how GM tested Mobil 1 in the Corvette?

[cheesepuffs2]

You know that how ?

It's literally a business decision. It's an agreement that the OEM gets oil at a reduced price in exchange for branding on the oil cap and marketing rights, which then influences people to purchase the product at the retail level.

 

[tolian21]

OEM gets oil at a reduced price in exchange for branding on the oil cap

They also get payment from oil company.

 

[Chris142]

That meant that parts of the piston had compression ratios over 25:1. When carbon got in there, it greatly increased compression in that area.
It was also the reason the WOT was invented.

Huh?

 

[4WD]

It's literally a business decision. It's an agreement that the OEM gets oil at a reduced price in exchange for branding on the oil cap and marketing rights, which then influences people to purchase the product at the retail level.

Yeah - McLaren, Aston Martin & Porsche have negotiated out that 10 cents …

 

[tolian21]

Yeah - McClaren, Aston Martin & Porsche have negotiated out that 10 cents …

They did, more like millions $

 

[4WD]

They did, more like millions $

Oh - I see

 

[userfriendly]

I wonder if Mary Barra is related to Yogi?

 

[Greasymechtech]

Soccer mom vs GM, Ford, Hyundai... R&D

Soccer mom wins!

 

[4WD]

Nothing draws out the immaturity here like GM threads -
Buster, please stop or I’ll tell everyone you bought another …

 

[cheesepuffs2]

Yeah - McLaren, Aston Martin & Porsche have negotiated out that 10 cents …

Are McLaren, Aston Martin and Porsche not concerned about their bottom line just like every other automaker?

And when Mobil is advertised as the "official/factory fill oil of Porsche/Corvette/McLaren/etc", do you think those automakers are just lending out their name to ExxonMobil for free?

 

[Revving2Redline]

When car manufacture selects particular oil as their "Factory Fill", there is more business side rather than the actual technical reason.

If they went to what's best for these high end cars they would have had a Amsoil SS,HPL, Redline or something more premium.

 

[tolian21]

If they went to what's best for these high end cars they would have had a Amsoil SS,HPL, Redline or something more premium.

Yep, but these brands can not pay as much money and also not having API seal might be an issue for them.

 

[tolian21]

Its a big marketing campaign that pays off for itself. When regular guy sees “Mobil1 factory in Porsche”, he might be inclined to purchase Mobil1 for his ford focus 😀. The marketing does work.

 

[MParr]

If our local racing legend were still alive, he might be able to answer that question. Tommy Morrison used Mobil 1 exclusively in his Corvettes and Camaros. Tommy Morrison’s racing headquarters was located in Albany, GA. Albany is where I grew up and Tommy was a local legend.

 

[PontiacHO]

Mostly by how many dollars it put in the GM wallet!

Agree. In my opinion: Auto manufacturers recommending specific brands of oil because the oil company paid to be there.

 

[Hall]

You know that how ?

Because they turn around in the next sentence and say "you can use any oil that meets API XX and the suitable viscosity". Ford has owners manuals for the EU that refer to Castrol oil, including the Castrol logo. That's pure marketing.

 

[tolian21]

BMW is a good example bouncing between Castrol and Pennzoil as their “factory” oil.

 

[buster]

If they went to what's best for these high end cars they would have had a Amsoil SS,HPL, Redline or something more premium.

It would force Amsoil/HPL/RL to comply with the API/dexos therefore the sulfated ash would be lower and you'd end up with an oil that looks remarkably close to Mobil 1 and other mainstream synthetics.

 

[buster]

"Not sure of the "marketing verification"...marketing to me means advertising. Even if the Mobil 1 is not the ultimate oil it has been validated under the worst case product testing for that specific product...that is not just "marketing". Besides, as I have said, someone has to test it...we test the Mobil 1 and recommend it as good. If you want to use something else....YOU are doing the testing. If this irritates you that GM does not test all the other alternatives understand that we also do not test all the other tires, spark plug wires, spark plugs, etc.....we provide a validated product and provide the specs to maintain it as validated. If you think that you can do better, have at it...just accept the responsibility if you don't. When you are developing an engine there are many many things to do and investigate. Some things you take for granted if they are working and use them I suppose. GM has definitely had a good working relationship with Mobil over the years. I would say that it is a mutual relationship as they see a lot of engine tests with their products and we get their undivided attention anytime there is the faintest hint of a lube related failure or question. They make a good product."

 

[tolian21]

Even if the Mobil 1 is not the ultimate oil it has been validated under the worst case product testing for

No one is questioning that Mobil1 meets the needs of GM and is a good oil, but so is Pennzoil and other mainstream oil brands. Do you think GM tested Pennzoil and Mobil1, and winner was Mobil1 purely on technicality and not any business decisions?