If they went to what's best for these high end cars they would have had a Amsoil SS,HPL, Redline or something more premium.
Redline is now just P66 (CP). It's a big brand just like any of the other big brands, even if they've kept around the white bottle product. AMSOIL SS isn't API approved, neither is HPL, so start with that being an issue for a car sold to Joe Public. On top of that, product availability is another issue with oils not on the shelf at AutoZone and Walmart.
Dave has already stated how surprisingly good M1 FS 0W-40 is. Then you have to consider how cheap you can get it.
Yes, there's a budget component with the oil selected for the factory and service fills, just like that's the case with tires. But there's also a ton of behind the scenes work done with these companies as far as collaboration and testing. Honda's HTO-06 spec for example, was a result of development work with ExxonMobil. There's a lot more to these relationships than most assume, which is that they are simply marketing agreements, as has been expressed several times in this thread (and in previous ones). A lot of work is put in by both parties, leaning on each other's resources, to expedite development and testing.