Originally Posted By: tig1
Originally Posted By: NMBurb02
Originally Posted By: tig1
However when was the last time M1 felt it necessary to condemn and compare their products to others by name?
You repeat this every time a company compares the performance of their products to Mobil 1 and it gets a bit tiring. Arguing that M1's arrogance makes them the best is ludicrous. M1 relies on fanatical devotion like yours to get away with watering down their products. KCJeep pointed out that Mobil 1 High Mileage has apparently devolved lately and instead of defending the product, you defend M1's marketing department! It is sad when blind devotion trumps scientific progress supported by industry accepted testing.
You say M1 is arrogant, buy M1 doesn't attack others. The little guys in the oil business are the ones taking pot shots at the synthetic oil leader.
You say it tires you because of my "devotion" to M1. Well, with 37 years of outstanding performance from their products, I guess you are right. DUH! That wasn't hard to figure out.
You say "blind devotion" and "scientific progress". M1 has been one of the industry leaders in engines lubricant development for decades. Yes, I fully support M1's "scientific progress" they have made for decades.
You say M1 "waters down their products" For one who has used their oils for 37 Years, Today's M1 is the best I personally Have ever used. Their "scientific progress" continues to make lubrication improvements.
M1's arrogance is demonstrated in their market position being their main selling point. The constant drumbeat of "We're number one! We're number one!" is tiring and your contribution to this thread shows it's nauseating effectiveness. The topic of this thread was that an oil beat Mobil 1 High Mileage in one performance area and your response was basically "M1 is so good they do not have to compare themselves against others". The fact that their marketing department does not use quantifiable and comparable performance results to support their products is not reassuring to me. You said that the "little guys" are "taking pot shots". Really?!? If they can't compare themselves to other oil companies (or is it only M1 that is off limits?), what are they supposed to say? "We're number 3 and meet or exceed the requirements of API SN and are no better or worse than anyone else, but out bottle sure does look a lot sexier!"?
I have nothing against M1 as a product line, but the only reason I would use M1 would be because of BITOG members and their explanations of M1's performance merits, not their marketing departments. This thread provides evidence that another oil may be better than Mobil 1 High Mileage in one regard. I may factor that in to a future oil selection, but M1 or you saying that M1 is the bee's knees doesn't do anything for me.
I do give weight to personal testimonials, but, as you pointed out, there has been a lot of progress over the past 37 years. Your devotion to M1 does not tire me, it is your fanaticism and apparent belief that M1 can do no wrong. Someone points out a flaw in an M1 product and the knee-jerk reaction is "M1 cannot be bothered with these pretenders", which is exactly what the M1 marketing department relies on. "Don't educate yourself about other options and do no believe the lies that other oils may be better than M1 in certain ways, just be soothed by our slogans. After all, taxis run hundreds of thousands of miles on our oil. And although we will not speak to the performance of other oils, we hope you assume that taxis using other oils will detonate after 100,000 miles. Our oils also work well in really cold and hot climates. Others' oils? Again, no comment, but that '83 Tercel you saw broken down on the side of the road last summer...I doubt they were running Mobil 1!"
