Also, Mobil 1 changes their packing and naming as much as anybody else. Their current "Triple Action" advertising is only what, two years old? That came with a whole labeling design change.
They've offered (some successfully, and some unsuccessfully) in the past few years, some currently:
Mobil 1 Advanced Full Synthetic
Mobil 1 Advanced Fuel Economy
Mobil 1 Truck & SUV
Mobil 1 Annual Protection
Mobil 1 Hybrid
Mobil 1 Extended Performance
Mobil 1 High Mileage
Mobil 1 Extended Performance High Mileage
Mobil 1 ESP
Mobil 1 Turbo Diesel Truck
They utilize brand extension all the time, and actually tend to offer a more redundant product line than their competitors. They're the Tide of motor oil.