I must be in the minority here, I actually find Mobil1’s advertising/marketing to be kind of boring. The bottle seemingly never changes. Once in while they might shade it a different hue…maybe darker around labeling, sometimes a greenish tint, once in a while a gold, but it’s always the same mundane silver bottle and the never changing Mobil1 logo. And I kind of grown to appreciate that. I know it’s quality oil at an affordable, readily available price. I don’t have to drive around half the world to find it, it’s right there in every parts store and Walmart. Always. They used to run pretty darn good rebates, and the checks would actually arrive.
Meanwhile you have Valvoline coming out with some new oil every six months…restore and protect! Advanced Protection! Modern Engine! And you look at the VOA’s and they all look the same. And Castrol looks like they would place a space ship or Time Machine on their labels (if someone would let them), and I’m surprised they haven’t (yet). Pennzoil I find to be similar to Mobil1…yellow bottle, don’t seem to deviate much…it’s Pennzoil Platinum or Ultra (that you can’t find anywhere) unless you order it online. But it’s yellow bottle, and boom! Some sort of Pennzoil offering.
I will say Mobil1 has a lot of different oils…it can get confusing. ESP, Super Car, FS Euro, EP, Advanced Fuel Economy, High Mileage, Hybrid, Truck and SUV, Racing, Triple Action Formula! That, I could do without.