- Joined
- Sep 28, 2002
- Messages
- 39,798
Quote:
Aren't those products' advertising campaigns exclusively based on positive testimonials also?
Yes ..and demonstrations in the realm of mass saturation media bombardment. It was the same with the Tornado and everything from K&N gauze air filters and things like enlarged throttle bodies ..along with throttle body spacers.
Most of the aforementioned items produced no or little benefit for great cost merely due to "want". Want in "feel the power!" ..want in "I belong".
Quote:
If the product is marketable to the masses, a large producer would be willing to shell out the required sum to buy out the originator/inventor. What makes a product unmarketable, if junk like Duralube can be sold successfully for years and years?
I don't quite agree here. I'd say that if you're willing to spend massive amounts on producing mass marketing for a cheaply produced product, you can do it ..or an expensive one for that matter. The problem with that is you have to either have massive amounts of capital to produce the media blitz on your own, or surrender your product to them for the same unremarkable amount that you can do for yourself.
There are people who swindle "sweat and toil" millionaires all the time. They're running out of marks now, but there's a whole group of people that would have Tempest drooling on how they attain their living. They hang with the right people for the credibility of association ..tell the marks that they can get in on the ground floor of an amazing product ...give them exclusive rights to territories ..and in the fine print have them required to buy a quarter million worth of the product each year to keep their territory. When they're stuck with left over inventory and can't fulfill their contract obligations ..the shark moves on to a new mark.
You can buy any number of celebrities for endorsements regardless of the merit of your product. There's an ante to be paid for this marketing clout. Stuff like Duralube, Prolong, and Zmax were marketing success stories that made millions for the promoters ..
Auto-Rx could make the same kind of money for the same kind of people. It would make very little money for Frank.
As far as the bigger players that expressed interest? They weren't ever going to market Auto-Rx. They were going to use it in blending of products.
But, again, there is no "room" for this to ever be a $12.95 product on the shelf anywhere. Retail needs xx% of mark up ..distribution needs xx% of mark up ..and the producer needs xx% of mark up ..and the basic components (all expensive esters) just can't be shaved to the required costs to allow that, nor can anyone's "handling charges".
Aren't those products' advertising campaigns exclusively based on positive testimonials also?
Yes ..and demonstrations in the realm of mass saturation media bombardment. It was the same with the Tornado and everything from K&N gauze air filters and things like enlarged throttle bodies ..along with throttle body spacers.
Most of the aforementioned items produced no or little benefit for great cost merely due to "want". Want in "feel the power!" ..want in "I belong".
Quote:
If the product is marketable to the masses, a large producer would be willing to shell out the required sum to buy out the originator/inventor. What makes a product unmarketable, if junk like Duralube can be sold successfully for years and years?
I don't quite agree here. I'd say that if you're willing to spend massive amounts on producing mass marketing for a cheaply produced product, you can do it ..or an expensive one for that matter. The problem with that is you have to either have massive amounts of capital to produce the media blitz on your own, or surrender your product to them for the same unremarkable amount that you can do for yourself.
There are people who swindle "sweat and toil" millionaires all the time. They're running out of marks now, but there's a whole group of people that would have Tempest drooling on how they attain their living. They hang with the right people for the credibility of association ..tell the marks that they can get in on the ground floor of an amazing product ...give them exclusive rights to territories ..and in the fine print have them required to buy a quarter million worth of the product each year to keep their territory. When they're stuck with left over inventory and can't fulfill their contract obligations ..the shark moves on to a new mark.
You can buy any number of celebrities for endorsements regardless of the merit of your product. There's an ante to be paid for this marketing clout. Stuff like Duralube, Prolong, and Zmax were marketing success stories that made millions for the promoters ..
Auto-Rx could make the same kind of money for the same kind of people. It would make very little money for Frank.
As far as the bigger players that expressed interest? They weren't ever going to market Auto-Rx. They were going to use it in blending of products.
But, again, there is no "room" for this to ever be a $12.95 product on the shelf anywhere. Retail needs xx% of mark up ..distribution needs xx% of mark up ..and the producer needs xx% of mark up ..and the basic components (all expensive esters) just can't be shaved to the required costs to allow that, nor can anyone's "handling charges".
