Just part of the spectrum of comfort, less comfortable than a hotel and more comfortable than sleeping under the stars. I look at it and think, are they just paying thousands of dollars to not have to set up a tent on the ground? is this the entry level budget form of the behemoths from post 98?
I occasionally see a rig in the northern suburbs at ATL, I've never seen one with signs of use offroad. If we're driving down a forest road in the SE (GA, NC, TN), I have never seen an overland rig and usually see fathers driving their family to some adventure; sometimes in an F350 and sometimes in a Honda Odyssey.
What I do know is it isn't for me, if I'm in nature I want to be IN nature and not bringing too much civilization with me. My idea of getting into nature is a day hike with water, snacks, some first aid, and time (btw, If someone is the type to play music while on a hiking trail, I'm off the opinion they should be banned from trails and forced to listen to bad renditions of obscure Bjork songs sung by a tone deaf karaoke singer) .
Done plenty of camping sleeping under the stars, in tents, or a hammock. Probably get into dual sport moto camping in the next year or so and will have a hammock rig.