HM Quaker State dexos / Pennzoil Platinum not dexos?

Joined
Aug 3, 2020
Messages
94
In particular I'm referring to 5W30 High Mileage PP and QS. So the PP is 15000 mile and non-dexos and the HM QS is 20000 miles with dexos. Now I know this is really not a big deal and the whole dexos thing is marketing but since I always thought that of the two brands which are the same company, that the Pennzoil is the flagship of the two. Any idea why this would be?
 
In particular I'm referring to 5W30 High Mileage PP and QS. So the PP is 15000 mile and non-dexos and the HM QS is 20000 miles with dexos. Now I know this is really not a big deal and the whole dexos thing is marketing but since I always thought that of the two brands which are the same company, that the Pennzoil is the flagship of the two. Any idea why this would be?
Money.
 
Yep...I know that's the short answer and likely very true. I just find it strange that if it's money and if Pennzoil is the flagship of the two...that being Quaker State and Pennzoil, then the Pennzoil would carry the dexos and not Quaker State.
 
PZ and QS have different marketing strategies as to not compete with one another. That is why you see PZ plastered all over race cars and such but not QS. Just because one brand does something, and is owned by the same company, that doesn’t mean the other will automatically do it too.
 
Yep...I know that's the short answer and likely very true. I just find it strange that if it's money and if Pennzoil is the flagship of the two...that being Quaker State and Pennzoil, then the Pennzoil would carry the dexos and not Quaker State.
Money and they have to give up all their trade secret formulas to dexos (gm).
They may just not want to give out all that information on each oil in the the platinum line.
Amsoil won't get a dexos cert for that reason.
Other possible reasons are they give QS the dexos cert to bump sales but did PP non-dexos to keep the price down so PP can undercut the competitions premium non-dexos products.
The QS formula may be old tech, they may know the competition already knows the formulation and they don't plan on changing it.
Or perhaps keep the price down to get more people who don't know or care about dexos to buy PP.
Or perhaps the PP formula may change a bit at some point and would have to redo the dexos cert every time it changes.
I'm in the don't care about dexos club.
There seems to be a lot of reasons to not get the dexos cert.
 
With Shell lines I've come to think just run the comparable QS and save a few bucks unless rebates make Pennzoil cheaper. Unless you hate the color green.
 
At Walmart as I type this. Was just now going to ask the same question. I thought it was kind of strange as well.

So regular PP 0W-20 proudly wears the dexos1 badge while the High Millege version does NOT. Next to that, for a buck less, Quaker State High Mileage 0W-20 does boast the dexos1 logo.

Now I'm looking to see if PQIA has posted any oil analysis numbers on these.

For ease of use, I was going to switch all cars over to PPHM. Maybe I'll be reevaluating this?
 
Exactly. And not that the dexos thing one way or another matters in the grand scheme, but if it's all marketing, then it makes me wonder why PP HM, the flagship of the two between HM QS and HM Platinum, why the Pennzoil wouldn't carry it?
 
Exactly. And not that the dexos thing one way or another matters in the grand scheme, but if it's all marketing, then it makes me wonder why PP HM, the flagship of the two between HM QS and HM Platinum, why the Pennzoil wouldn't carry it?
Definitely money.
With Walmart they don't care what the formulation is, don't care about keeping it secret. Probably figure they can boost sales a few precent with a dexos cert being a really cheap bottom rung oil.
 
Back
Top Bottom