He did not replicate the exact airflow his filter would be experiencing in his vehicle.
When you're driving on the road, a big load of dust/dirt doesn't magically pile up on the face of the filter ... maybe if you're in the Baja 1000 following 10 guys in front of you.
If you took 1 ounce of appropriate dust (not home made "dust" from smashed concrete) and evenly distributed it evenly over the entire filter surface vs just taking that same 1 ounce and making a little thick pile of dust in the center of the filter, then the filter will be flowing differently and letting particles through differently. The filter with the evenly distributed layer over the entire surface area will suck through more particles. It can't suck particles in the high pile like it could from a thinner evenly distributed layer of dust.