Quaker state seems to be there cheapy walmart brand at this point. Not knocking it, I have used it. So if there target market is cheapskates with 15 year old cars, and thickies from BITOG, no 0W-16 required.
I do agree that their oils are fine but the brand name / logo / color of the bottle etc scream old school. Maybe not cheap skate but definitely more old school than people buying the latest thin oil hybrid vehicles from Japan.Quaker state seems to be there cheapy walmart brand at this point. Not knocking it, I have used it. So if there target market is cheapskates with 15 year old cars, and thickies from BITOG, no 0W-16 required.
QS: Canadians aren’t worthy of such protectionI’m still puzzled as to why QS doesn’t sell Ultimate Protection up here though![]()
The Walmart quicklube business is not a small one, and their target market has a line out the door most days for service.Quaker state seems to be there cheapy walmart brand at this point. Not knocking it, I have used it. So if there target market is cheapskates with 15 year old cars, and thickies from BITOG, no 0W-16 required.
Probably going on alreadyThey could just relabel the Pennzoil one... It's the same company.
That's the answer in a nutshell. SOPUS has two consumer retail oil brands for gasoline cars- Pennzoil and Quaker State. They're going to position these in the market at multiple price points- QS is the "value" offering, and as such, it'll be aimed at the more value-conscious consumers. Pennzoil is the middle/high-end offering, and is positioned to aim at the people wanting something "better".Quaker state seems to be there cheapy walmart brand at this point.
Warranty compliance.It's so close to 0W20 why bother.
That's how it was explained to me as well. Quaker State is like the Oldmobile of oils.That's the answer in a nutshell. SOPUS has two consumer retail oil brands for gasoline cars- Pennzoil and Quaker State. They're going to position these in the market at multiple price points- QS is the "value" offering, and as such, it'll be aimed at the more value-conscious consumers. Pennzoil is the middle/high-end offering, and is positioned to aim at the people wanting something "better".
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I asked that question here a while ago. The viscosities overlap. No one could seemingly answer.It's so close to 0W20 why bother.
This is 100% what it is. Quaker State for the past several years, ever since they moved past their "high performance" marketing phase (remember almost 20 years ago when they had Q Horsepower in clear bottles, Q Torque Power, ads featuring top-fuel funnycars and off-road racing trucks, and for little while had OE Ferrari licensing in the US?) has positioned themselves as the budget brand next to "premium" Pennzoil.Quaker state seems to be there cheapy walmart brand at this point. Not knocking it, I have used it. So if there target market is cheapskates with 15 year old cars, and thickies from BITOG, no 0W-16 required.
My exact point.You can get 0w-16 in O’Reilly brand oil now, I’m surprised not every company has 0w-16 readily available at retail at this point.