I am one of the early Fram haters. In 1985 we bought and cut open a lot of new oil filters out of curiosity. The Fram was absolute garbage, with the fiber end cap barely holding on. I kept those cut open filters for years, showing dozens of folks how the fiber end cap was barely attached. I probably caused a lot of Fram hate with my samples. Now, 35 years older and a little bit wiser, I run orange cans on my mower and my beater work van. They are good enough for my application of low value vehicle and short interval. For higher end cars, Ultra for the win.
I have worked at flawed companies where nothing ever changes. I now realize that things can change, although it can be like tunneling through a mountain with a teaspoon.