That statement is targeted at Wall Street. To us that won't tell you whether it is "improve reliability" or "deny the car is problem" or "we'll shaft our dealer for it". I'll play it safe by not participating, as I don't think Ford can improve reliability enough to just cut back this cost.
Maybe, if they stop developing unreliable tech (Dual clutch, turbo, direct injection) and keep using the old reliable tech (6 speed auto, 4 cylinder NA), that'll happen?