Ford cuts prices of F-150 Lightening by 7-16%.

I would think anyone who buys an electronic or brand new to the market product should accept anything can happen with price down the road. Computers, TVs anything. In just a couple years the market will be flooded with EVs that will need price reductions to move.

But for me, got to enjoy life while you can, so whatever as long as you can afford it.
I remember when flat panel TVs first came out, get this, my wife's boss paid $35,000 for one. (thirty five thousand dollars) and I am grabbing at straws but think it was like 30 inches or something.

Anyone should accept ANY vehicle is going to lose value sooner or later.
 
The Lightning was under batteried from day 1, even the extended range version, and it didnt charge fast enough to be a road trip rig.

Fine for hauling beds of stuff or people within its range circle, but not towing or long distance traveling.

This was a byproduct of getting it to market fast and not using a clean sheet design.



Now the silverado is here (supposedly) and it will clean its clock from a usability standpoint.
 
It sounds like a Hail Mary move by Ford. I don't buy the "increased production has lowered the cost" explanation. Ford is struggling to make sufficient profits on their ICE line and I seriously doubt their F-150 Lightning is making any money at all.

This reminds me of the old "we're selling it below cost but making it up in volume" strategy. And once again it is an example of what happens when you wait too long before taking the EV market seriously, don't have the incredible amount of capital available to invest in building an all new EV, and don't have the best and brightest engineers working for the company.

Yup. Once the "big guys" get in, it will be all over for Tesla.
 
Not exactly related but I have a stack of generous cash back offers from FORD on new F-150s
I am almost inclined to take a peek at a Short Box, STD cab Six'er XL they have on the lot.
I have a need for Constant truck use for at least a year. Might be worth the expense.
 
It sounds like a Hail Mary move by Ford. I don't buy the "increased production has lowered the cost" explanation. Ford is struggling to make sufficient profits on their ICE line and I seriously doubt their F-150 Lightning is making any money at all.

This reminds me of the old "we're selling it below cost but making it up in volume" strategy. And once again it is an example of what happens when you wait too long before taking the EV market seriously, don't have the incredible amount of capital available to invest in building an all new EV, and don't have the best and brightest engineers working for the company.

Yup. Once the "big guys" get in, it will be all over for Tesla.
Ford screwed up, they rushed it to market when clearly it wasn't ready. Hopefully they'll learn from their mistake. Cutting costs because they can make more imo is total BS, a Hail Mary move as you said.
 
It sounds like a Hail Mary move by Ford. I don't buy the "increased production has lowered the cost" explanation. Ford is struggling to make sufficient profits on their ICE line and I seriously doubt their F-150 Lightning is making any money at all.

This reminds me of the old "we're selling it below cost but making it up in volume" strategy. And once again it is an example of what happens when you wait too long before taking the EV market seriously, don't have the incredible amount of capital available to invest in building an all new EV, and don't have the best and brightest engineers working for the company.

Yup. Once the "big guys" get in, it will be all over for Tesla.
You do know and understand your favorite company Tesla didnt make money for over a decade. Yet Ford makes money every year so not sure your point to pick a model that doesnt.
Heck Tesla doesnt even reveal how many cars they sell in the USA. What a joke!
You are correct, GM is going to bury Tesla or better said Tesla will be more like the successful VW Beetle of the EV world.
(Ps I am not a Ford fan but lets look at facts, to discount a car company that makes money vs one that never did until two years ago which is Tesla)
 
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Ford screwed up, they rushed it to market when clearly it wasn't ready. Hopefully they'll learn from their mistake. Cutting costs because they can make more imo is total BS, a Hail Mary move as you said.
Tesla screwed up way many more times... and about the upgradeable self driving cars that was a lie and never came to be to the suckers who bought the cars and Tesla lost money on every year?
While Ford was making money
 
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The title says it all. They claim to have increased production and can lower the cost as a result. One would hope that increases sales. I feel bad for those who bought them before the cut, ouch.
Another reason is the improving supply chain, which is helping our economy and the world economy across the board.
 
You do know and understand your favorite company Tesla didnt make money on for over a decade. Yet Ford makes money every year so not sure your point to pick a model that doesnt.
You are correct, GM is going to bury Tesla or better said Tesla will be more like the successful VW Beetle of the EV world.
(Ps I am not a Ford fan but lets look at facts, to discount a car company that makes money vs one that never did until two years ago which is Tesla)
Considering Ford is losing $60k per EV sold, taxpayer subsidies will run out before they make anything profitable.

I simply don’t see a market where EV pickups make sense for more than a very minor handful of consumers. EVs are best suited to city or metro environments, whereas most people who “need” a pickup are usually located in rural or cross-country environments.

Sell the EVs where they make sense, and don’t force them where they don’t. Otherwise we’re going to end up with no ICE companies and be buying all our mandated EVs from the government because nobody can make a profit on them without consumer kickbacks. Capitalism has worked for hundreds of years for a reason.
 
Tesla screwed up way many more times... and about the upgradeable self driving cars they lost money on every year?
While Ford was making money
Yep even Elon screws up. I'm interested in seeing how the Cyber truck really does. From the pictures this old timer saw it looks like a shop project from the 1970's teaching a HS kid how to fabricate and weld sheet metal. Certainly not something I'd park in my driveway.
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Considering Ford is losing $60k per EV sold, taxpayer subsidies will run out before they make anything profitable.

I simply don’t see a market where EV pickups make sense for more than a very minor handful of consumers. EVs are best suited to city or metro environments, whereas most people who “need” a pickup are usually located in rural or cross-country environments.

Sell the EVs where they make sense, and don’t force them where they don’t. Otherwise we’re going to end up with no ICE companies and be buying all our mandated EVs from the government because nobody can make a profit on them without consumer kickbacks. Capitalism has worked for hundreds of years for a reason.
You do know Ford makes money every year while Tesla was losing money every year for a decade until two years ago.
Bringing new vehicles to market is always an experiment, cost of doing business.

No one knows when, if ever EV subsides will expire. I wonder how many people know businesses get up to $40,000 credit for EV trucks, but I assume only 7500 for pick ups but delivery trucks 40k
https://www.npr.org/2023/01/07/1147209505/electric-car-tax-credit-climate-bill-tesla-volkswagen-ev
 
All of this makes about as much economic sense as Bud Light hooking up with that he / she / it. A blind man could see the train wreck coming.
Someone had to bring up BL. Predictable.

This whole EV section has turned into one giant excrement sandwich of stupidity. Well done.

If I was forced to buy one of these type of contraptions today, I would get a hybrid. Or else a plug in hybrid. At least you won't get stranded.

Do you lack the ability to know to charge it? What I’m asking is have you ever ran out of gas? I think this is a much less likely thing to happen unless you’re one of those people that have a habit of doing this and it’s relatively uncommon. The only thing that I’ve ever had happen to me to be stranded was a failed fuel pump, but I’ve never ran out of fuel or electricity no matter what vehicle I was driving.
 
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You do know Ford makes money every year while Tesla was losing money every year for a decade until two years ago.
Bringing new vehicles to market is always an experiment, cost of doing business.

No one knows when, if ever EV subsides will expire. I wonder how many people know businesses get up to $40,000 credit for EV trucks, but I assume only 7500 for pick ups but delivery trucks 40k
https://www.npr.org/2023/01/07/1147209505/electric-car-tax-credit-climate-bill-tesla-volkswagen-ev
Your assumption does not hold, because Ford was making money on ICE vehicles exclusively, while Tesla has obviously been exclusively EV. If they’re insistent on or forced to keep increasing their number of EV models, they won’t be profitable for long.
 
At this point, a Lightning from the early 2000s (you know, the strong ones with S/C 5.4s) have a better resale value, certainly on %, than one that’s 6 months old. Sad.
Have had 2 offers for my 1+year old Hybrid Maverick with 14K for $31700 this past week. These were unsolicited offers so maybe not their best offer. MSRP was $27K + $2K in accessories. Please Ford do not build more hybrids. JK

Just checked the 2024 Maverick Build and Price which just went live, my 2022 built as a 2024 would be $4300 more, and it has been somewhat decontented for 2024.
 
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