It sounds like a Hail Mary move by Ford. I don't buy the "increased production has lowered the cost" explanation. Ford is struggling to make sufficient profits on their ICE line and I seriously doubt their F-150 Lightning is making any money at all.
This reminds me of the old "we're selling it below cost but making it up in volume" strategy. And once again it is an example of what happens when you wait too long before taking the EV market seriously, don't have the incredible amount of capital available to invest in building an all new EV, and don't have the best and brightest engineers working for the company.
Yup. Once the "big guys" get in, it will be all over for Tesla.