Originally Posted By: Hootbro
Originally Posted By: dave1251
There was a huge difference in pricing between the 11th generation Thunderbird and a Ford Ranger. The base price of a Thunderbird in 2002 was over 35 grand. A base model ranger was under 16 grand. That is over 100% difference in price try again. If the Ranger was profitable and could remain profitable after a redesign Ford would of continued the model.
This!
A lot more margin profit in a Thunderbird than a Ranger. So it is not an apples to apples comparison when both are sold in the same number.
the tbird didnt make the 25k needed to keep producing
regardless, the last year of the ranger sold 55k trucks
55,000 X 16,000 avg MSRP is 880,000,000$
25,000 Tbirds that they wants X 35,000 MSRP is 875,000,000$
if they wanted to keep the tbird if it sold 25k units, it woulda been on par with the ranger current sales.
and im sure a 16K ford ranger is cheaper to produce than a tbird. its virtually paid for, every year is a smaller tweak but the designs are the same mostly for rangers.
