Valvoline went into their “NextGen” failure in-depth at the North American Lubricants expo earlier this year. I covered this in another thread. However, for a quick paraphrasing. It was a marketing failure. Over 60% of potential buyers thought it was recycled. Not re-refined. Nor did the consumer know what “re-refined” means. I believe it can be found online, the speech that is.
Off the shelf oils that use, or have formulas that can use re-refined?
I mean the re-refinery we founded was sold to Warren Highline. Then sold to Vertex Energy. And then sold to GFL environmental.
Warren Highline, Valvoline, Amalie, are, last I heard, still purchase oil from there. Safety Kleen sells base oil to everyone. Every ILMA buys SK base oils at some level. Which is numerous house brands from them or Cam 2. Including, Castrol, whom has a Joint venture with SK currently.
Without going into the more niche ILMA’s such as Pinnacle, RFT, Allegheny, Dennison, etc. and the brands they blend for, all use it still.
The basic formulation consists of around ~65-68% 150N, Afton additive package, and group III’s to meet the cold crank/J300 tests.