I'll pick up any brand I think is a good deal and is a useful product. I have some oil stashed from almost every brand, even a jug of RP 15w-40 that was give-away priced. No one oil appeals more or less just on the brand on the label.
I think "brand loyalty" implies a degree of closed-mindedness and defensiveness of that brand, to the exclusion of new information on the subject. It's quite entertaining to observe, since many here are SO deeply entrenched in their "beliefs". Almost comical.
http://en.wikipedia.org/wiki/Post-purchase_rationalization
Post-purchase rationalization is a common phenomenon after people have invested significant time, money, or effort in something to convince themselves that it must have been worth it. Many decisions are made emotionally, and so are often rationalized retrospectively in an attempt to justify the choice.[1]
This rationalization is based on the principle of commitment and the psychological desire to stay consistent to that commitment. Some authorities would also consider this rationalization a manifestation of cognitive dissonance.
I think "brand loyalty" implies a degree of closed-mindedness and defensiveness of that brand, to the exclusion of new information on the subject. It's quite entertaining to observe, since many here are SO deeply entrenched in their "beliefs". Almost comical.
http://en.wikipedia.org/wiki/Post-purchase_rationalization
Post-purchase rationalization is a common phenomenon after people have invested significant time, money, or effort in something to convince themselves that it must have been worth it. Many decisions are made emotionally, and so are often rationalized retrospectively in an attempt to justify the choice.[1]
This rationalization is based on the principle of commitment and the psychological desire to stay consistent to that commitment. Some authorities would also consider this rationalization a manifestation of cognitive dissonance.
