Big Ford EV Announcement Coming Aug 11th

[E365]

Ford.com front page.

“Ford Fathom”
MSRP $28,350 for Standard Range battery and RWD. Plus a $1,595 destination fee. $29,945.

Preorders start in early 2027.

That’s about it so far

https://www.motortrend.com/news/2028-ford-fathom-ev-pickup-name-price-official

 

[buster]

Fathom means “to penetrate and come to understand” possibilities that were once thought beyond reach, which is what Ford had to do to bring the midsize EV pickup to life.

While it will compete in the heart of the affordable EV market, starting at about $30,000, according to Ford, the price is the least interesting thing about it.

The “high-tech” and “fun-to-drive” pickup will have more passenger volume than a Toyota RAV4, and that’s not even including the bed or frunk trunk (frunk).

Ford has yet to reveal battery specs, but the Fathom is expected to deliver at least 300 miles of driving range, given Ford’s focus on aerodynamics and efficiency.

The company is simplifying the manufacturing process using methods such as megacasting. Ford will also use prismatic LFP batteries, sourced from its BlueOval Battery Park in Michigan, to cut costs and maximize interior space.

 

[KCJeep]

Good on them, although I am skeptical about the price. We saw how long the 20k Mavericks lasted.

 

[buster]

https://evwire.com/p/ford-fathom-electric-truck-name-price-28350

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[jghall00]

Good on them, although I am skeptical about the price. We saw how long the 20k Mavericks lasted.

There's a Ford employee that joined the Reddit Lightning sub. I guess he was given permission to answer questions and engage with users as Ford rolls out more info. The first few comments remarked that whatever starting MSRP Ford goes with, the dealers will screw it up with their markups. I kinda got the sense that many vehicle owners don't like the dealership model.