Said it before.
First rule of advertising: Target your audience.
Chevy and morons, check.
Hyundai and dorks, check.
VW and young lovers, check.
RAM truck and adventure seekers, check.
Dodge cars and the young, law breaking, street racing, Fast and Furious crowd, check.
Subaru and dogs is really the only universal ad. Even cat lovers like the dog commercials.
Shoot my Goldendoodle called Uber the other day, and a boxer in a boxer powered Subie took her to the store for a bag of treats, and a diamond collar....I gotta put the remotes away when I'm not home... The dog watches too much tube.