I just bought Hyundai CVT fluid for $14/quart. There are cheaper generics but I don't have the same confidence in a CVT as I do a standard automatic transmission that has been in use for decades. MaxLife has been out for YEARS and there is a significant user base for it in all kinds of transmissions. It is a proven commodity in my mind. I don't have the same confidence in generic CVT fluids so I'll spend the extra money for the Hyundai stuff. If you have any hesitation I'd do the same for the Toyota. You are buying peace of mind when you use OEM goodies.