Originally Posted By: supton
Originally Posted By: Bladecutter
Chances are Mazda USA's flawed research on USA customer's buying habits has pointed that people who buy the base model version of a car in that price range are willing to live without features like cruise control in order to hit that low price point. It's the same flawed research model that told them that customers in the USA that buy manual transmissions in their vehicles only buy them in Black, Grey, or Silver. Argghh.
Probably research gained by polling just dealerships. Who would never ever lie about such things.
Probably simpler than that. More money for everyone by corralling people into higher optioned cars. Probably costs $10 to add the CC stalk/buttons on the production line, but you can mark it up 10x easily; easy money for all (save the consumer).
Heck, for all I know the base model is sold at at loss (relatively speaking, and moreso for the manufacturer), with the expectation of making money on the more upscale models. But you can advertise a lower price. Wouldn't want to sell too many base models then.
New car sales is all about convincing people to buy something they want, not so much about what they need.
Very good point. People like myself who find that they can live without that one little thing (Especially on a CX-5 where you can't get a manual on anything but the base) will just learn to live without.
I rarely, if ever, use cruise control.
On a side note, Mazda is offering a tow package on the 2014 CX-5 6 speed! That's great news!
Originally Posted By: Bladecutter
Chances are Mazda USA's flawed research on USA customer's buying habits has pointed that people who buy the base model version of a car in that price range are willing to live without features like cruise control in order to hit that low price point. It's the same flawed research model that told them that customers in the USA that buy manual transmissions in their vehicles only buy them in Black, Grey, or Silver. Argghh.
Probably research gained by polling just dealerships. Who would never ever lie about such things.
Probably simpler than that. More money for everyone by corralling people into higher optioned cars. Probably costs $10 to add the CC stalk/buttons on the production line, but you can mark it up 10x easily; easy money for all (save the consumer).
Heck, for all I know the base model is sold at at loss (relatively speaking, and moreso for the manufacturer), with the expectation of making money on the more upscale models. But you can advertise a lower price. Wouldn't want to sell too many base models then.
New car sales is all about convincing people to buy something they want, not so much about what they need.
Very good point. People like myself who find that they can live without that one little thing (Especially on a CX-5 where you can't get a manual on anything but the base) will just learn to live without.
I rarely, if ever, use cruise control.
On a side note, Mazda is offering a tow package on the 2014 CX-5 6 speed! That's great news!
