Will BMW ever bring back European delivery?

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11,289
Location
Florida, Cape Coral
I was able to do that when Porsche did that. A wonderful factory tour and the a parade of new car owners in their new vehicles around the countryside. That when a Porsche Coupe cost ~ $6,500. Ed
 
Messages
1,408
Location
USA
A recent article from BMW said they are not likely to bring it back. The biggest problem was that 10-12 years ago they had enough people ordering cars that it made sense to have a full-time crew just for customer delivery. The X3,X5, and one other model are made at the spartanburg NC plant. BMW lets you take delivery of any model at the USA factory.
 
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801
Location
Under the hood
They do have a full-time crew doing deliveries, just no longer to U.S. customers.

I highly doubt that Mercedes, Volvo, and Porsche, who also sell mostly SUVs, and/or in low volumes do appreciably more numbers than BMW did, yet their programs remain.

It's just a sign of a company that's now ruled more by the bottom line, and doesn't want to cater to its enthusiasts any longer, in many respects, including this one.
 
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36,275
Location
ME
BMW has one of the largest, if not the largest, brand equities in the world. That is to say, the premium one pays for a BMW over a comparable generic car, times units sold. Bigger than Apple, Mercedes, etc.

Even if 1/100 of 1/% of their US buyers take European delivery, it's a good "halo" project to lend cred to all the soccer moms who buy white SUVs made in North Carolina.
 
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