There was a time when BMW could build a car that made a “10 Best” list. Very subjective sure, but most people considered the 3 series such. It was on the list for consecutive years almost totaling the number of times the Montreal Canadiens won the Stanley Cup. It was nothing short of astounding when the F30 came out. Lexus like electric power steering where a pinkie could turn the wheel lock to lock. I guess some were dumbfounded but in retrospect BMW gave buyers what they wanted. And they still do today. People don’t want 3rd pedals and they don’t want to have to keep their hands on a steering wheel. The funniest comments I’ve heard about those two activities? They are a “waste of my time.”
Look at the gas flagship car. It’s downright ugly. It resembles a Ford Taurus. Odd proportions.
This is a car company who retrofitted steering racks when the steering was deemed too light by many 3 buyers around 2001. Strived for near 50/50 weight distribution. A company who never did anything fake. Fake dual exhaust? Never. Well until maybe 2012. The turn signal and wiper stalks didn’t have a detent. The cruise control was always on. They’d throw in an external engine oil cooler and not even mention such in any brochure or spec sheet.
Do they even make a car with a clutch today? I’m thinking M2 and maybe Z4? There are cars driving around today with M mirrors from the factory, and they’re not M cars!
At any rate it’s a car co that exudes prestige and people love the products. Just remember they are no longer about driving.