Don't write off BMW's polarizing design language. It's worked very well for them in the past.
People ridiculed BMW about Chris Bangle's "flame surfacing" designs.
That was the design era when BMW overtook Mercedes Benz as the largest premium car manufacturer.
It's not because of Bangle's butt, it's just because they started aggressively leasing, and they still had some decent driving dynamics across the model line up.
The Bangle Butt was roundly ridiculed among the car enthusiast community for years. NOBODY (for the most part) ever truly liked it.