Not really the focus of my point. If you have two oil formulations that are identical, and one can pass the dexos spec, then the other one will too ... and they are both identically good oils in terms of meeting a spec that's more stringent than API/ILSAC. But if one of those two couldn't meet dexos, then the other one that meets the more stringent dexos spec is therefore deemed better. That was my point.
Which again, proves your lack of knowledge about the industry.
Why would they make two different oils? Do you have any idea of the cost? Okay. Let’s say you want to make a non-Dexos, full synthetic. You have two choices:
1. Use the same additives, the same base oils, that you already use for the Dexos product. And not pay the licensing fee on those gallons.
Or 2. Bring in all new base oils or at least additives, and not pay the licensing fee.
Hmm… which is easier? My point is, GM has brainwashed the consumer thinking they’re getting some magically better product, when it’s going to be the same. Which is why so many blenders are going down the road of not having a GM license on their product. Simply because the cost.
If all these oils on the shelf didn't have a dexos spec & license, how much cheaper would they be? Lower wholesale should reflect to lower retail unless the oil manufacturers are into gouging.
More like the end seller - Walmart / autozone / etc. not gouging. Their mark up is typically 50-75% over wholesale cost. Lower wholesale does not represent lower shelf prices. In the slightest bit.
Over all, on the blended side. Depending on who makes it and what their Dexos fee is yearly - between 45 to 80 cents a gallon. Sometimes a little more for smaller blenders.
As already noted, dexos is really only specified by GM for GM vehicles - no other manufactures specifies dexos for a non GM vehicle. Oil manufacturers have decided to blend their oils to meet the dexos spec for probably many reasons - making money by selling to a large market being the main one like any company. Even though you claim GM only has ~16% market share in the US - that's now, but there's a lot of GM vehicles still driving around, and GM sells vehicles all over the world too (ranked 4th-5th world wide), and still maintain the dexos spec for those. Maybe when GM's market share shrinks way down the dexos spec will go away.
16% market share… includes all the cars GM sells in the U.S. and has sold in the U.S. I think if you actually look at their legacy market share it’s down to 13%.
Again, now think of brainwashing, shelf space tankage and SKU management. Then you suddenly see why Dexos is a scam. Of course if you’re going to have limited shelf space at Walmart, you’re going to sell a Dexos product. Of course, GM is going to market Dexos products as “better” than anyone else’s. Because it’s what they do - they market stuff. So of course, buyers with a Honda, Toyota, ford, etc. will come and buy a full synthetic. That is probably going to be Dexos approved. Because it’s easier than educating the consumers, As GM will drop money on marketing.
Thus, once more, why I hate this thread. And generally PCMO chatter. If yall know the business so well, why aren’t you in it?
