quote:
Originally posted by TSoA:
and Mobil 1 15w-50 is such a HUGE part of Mobil's product line-up...
TSoA, it's funny you mention this about the 15w-50 weight oil. I believe it plays a larger part in total units of M1 sold than we might believe.
Browse the shelves at Wal-Mart and you'll find that the 5qt jugs only arrive in 3 flavors, 5w & 10w-30 and 15w-50. Where are the jugs of 0w-20 30 and 40? I'd like to try the 0w-40, but why pay full price of $4.79 when Amsoil's competing products are only $1 per quart higher?
The price breaks are had with the M1 jugs more often simply because they move off the shelf faster than the single quart bottles. When the price hits the magical $4/qt mark, people tend to be happier because the
feel better about their purchase. Same goes for paying full price for Amsoil...
How many places sell OTC Amsoil compared to M1? Oil junkies like us seek out the Amsoil because we know it's good. M1 can be had at just about any Target/Kmart/WalMart. So it's the price point that matters too. M1 is a better deal compared to Amsoil when it's on sale, and not such a great deal when it's not.
Feeling better about the purchase is key to not "bashing" it....it's easy to "bash" a product when we pay full price for it and doesn't measure up to our expectations, but when we buy it at a reduced rate, we're less likely to complain.