Originally Posted By: Hokiefyd
The best cars today (of most all brands) tend to be based on European or world models. Cars like the Cruze, cars like the Malibu, cars like Volvo-based or Ford of Europe-based Fords, cars like the ATS/CTS with Holden-rooted chassis, etc.
Are Americans beginning to prefer European-like cars (with better handling and stiffer chassis), and the most cost-effective way for most manufacturers to deliver that is by basing new cars on European models? The "before/after" is usually quite striking. The very global Chevy Cruze blows away the old American Cobalt. The very global Fusion blows away the old American mid-sized Taurus. The very global new Focus blows away the Americanized old Focus. The Mercedes-based Chrysler 300 blows away...well...pretty much ANYTHING Chrysler had before that.
It's a trend that I've noticed and it doesn't seem to be slowing down. Even the truck market is seeing an influx of European design, with the Ram Sprinter and Ford's new Transit Connect (and eventually the larger Transit).
What about traditional American cars didn't work, and why are the European-based models that much more appealing? I have my own ideas, but I'm curious what others think.
My take:
The problem American cars had was entrenched leadership in Michigan that was not product or engineering focused. This was up until about 2004. The new guys like Alan Mulally, Sergio Marchionne ("imported from Detroit") and Bob Lutz absolutely get this. The situation is changed now I think permanently.
There are other things like emission controls, safety requirements like 5 mph bumpers and airbags, that the Europeans never had to worry about until now.
Engineering is being done in Europe or Asia not because they are "better", but because of this Detroit legacy and because that is where the labor pools are. US engineering is focused on heavy equipment, military and aerospace, chemical, and software.
Will more engineering occur in the US now? Quite possibly if resources shift out of military products for instance. Here in Texas we have 85 mph speed limits on some highways. You are increasingly lucky to go that fast in Europe due to congestion.
Also I have lived in Europe and it was always exciting to see a rare Cadillac drive by. There is an American style that has presence. Asian cars look like jelly beans and have no soul IMO. Our SS Camaro is the most exciting car I have ever owned - thank God I didn't buy some status sedan instead. Is it perfect? Almost, and its got soul. It's Australian roots are interesting. They have a similar muscle car style approach to cars. I wish we would get the Ford Falcon, with its 5.4l V-8 and manual transmission.