Who makes BMW's "store brand" oil?

[bigjl]

for some strange reason there is never a link for that kind of info in europe.we always know about this only from inside dealerships info.
but there is an announcement for ending with shell:

Shell remains as BMW’s recommended oil supplier | Shell Global

Shell-produced premium engine oils to be used for BMW service-fills until 2022

www.shell.com

now on 2023 there was still an negotiation with 2 oil blenders and castrol was the winner again.never heard about which the other one was.so from 2024 is castrol again.
who knows why they don't announce that, you might ask.well perhaps there is an explanation of my own. nobody really cares about bmw oil in europe,most of them they dont care that much about oil generally since bmw told people that their engines can work with neuclear oils for 30.000 km.

You are correct, it is likely because very few, if any, people in Europe cares who BMW buy their oil from.

The only owners BMW cares about are those who own the car under Warranty.

And for those owners 20k mile oil changes will do just fine.

Maybe it because in Europe we don’t have a fascination with buying the cheapest oil from WalMart?

 

[svenson]

even if we did,there isnt such a thing as cheap oil in europe,with approvals i mean.

 

[f355spider]

You are correct, it is likely because very few, if any, people in Europe cares who BMW buy their oil from.

The only owners BMW cares about are those who own the car under Warranty.

And for those owners 20k mile oil changes will do just fine.

Maybe it because in Europe we don’t have a fascination with buying the cheapest oil from WalMart?

A couple clear misstatements or exaggerations here:
One, BMW makes a tremendous amount of money on cars out of warranty, in service and repairs. BMW cares so much about it, they developed marketing programs to promote owners of out of warranty cars to bring them back to BMW for service.

Two. Can you list which BMWs have recommended 20k mile oil changes?

 

[edyvw]

You are correct, it is likely because very few, if any, people in Europe cares who BMW buy their oil from.

The only owners BMW cares about are those who own the car under Warranty.

And for those owners 20k mile oil changes will do just fine.

Maybe it because in Europe we don’t have a fascination with buying the cheapest oil from WalMart?

You would have that fascination if cheap oil was available. But, it is not. However, you get for Euro cars same oil, just, different price.

 

[bigjl]

A couple clear misstatements or exaggerations here:
One, BMW makes a tremendous amount of money on cars out of warranty, in service and repairs. BMW cares so much about it, they developed marketing programs to promote owners of out of warranty cars to bring them back to BMW for service.

Two. Can you list which BMWs have recommended 20k mile oil changes?

In your opinion.

Did you actually understand what in posted?

Where did I mention BMW making money off owners out of Warranty?

And the reason BMW try to get owners whose car is out of warranty to service their cars at BMW Dealers is because a huge number of BMW owners chose to use an independent garage once the warranty is out.

Thats why BMW have offers to get customers to stay loyal

Not that many BMW Dealers are actually owned by BMW, the vast majority are merely Franchises.

The only BMW in and around London that is actually owned by BMW is Park Lane.

 

[bigjl]

You would have that fascination if cheap oil was available. But, it is not. However, you get for Euro cars same oil, just, different price.

Never been overly focussed on price, merely quantity.

Maybe that’s why we don’t have things like “Big Gulps”…

 

[edyvw]

Never been overly focussed on price, merely quantity.

Maybe that’s why we don’t have things like “Big Gulps”…

You are not focused on price, bcs, difference is very small, if any.

 

[Jerrysends]

I am considering NAPA Branded Euro synthetic oil (Valvoline) for my BMW. It goes on sale for $3.50 a quart at times. Ive used their oils in our old Toyotas.

 

[f355spider]

In your opinion.

Did you actually understand what in posted?

Where did I mention BMW making money off owners out of Warranty?

And the reason BMW try to get owners whose car is out of warranty to service their cars at BMW Dealers is because a huge number of BMW owners chose to use an independent garage once the warranty is out.

Thats why BMW have offers to get customers to stay loyal

Not that many BMW Dealers are actually owned by BMW, the vast majority are merely Franchises.

The only BMW in and around London that is actually owned by BMW is Park Lane.

Yes, I understood your statements.
You claimed BMW only cared about owners with cars under warranty. That is clearly not true, as BMW makes significant income off service and repairs. So much so, they work to entice owners to come back for service out of warranty. So they do care about owners out of warranty.

You also stated something about 20k miles oil changes, but there is no BMW with a stated 20k mile oil change interval. Or anything remotely close to that currently. (20+ years ago, they did promote 15k mile oil changes in E39, E38, E46, etc., but that is not 20k miles)

 

[Bailes1992]

Yes, I understood your statements.
You claimed BMW only cared about owners with cars under warranty. That is clearly not true, as BMW makes significant income off service and repairs. So much so, they work to entice owners to come back for service out of warranty. So they do care about owners out of warranty.

You also stated something about 20k miles oil changes, but there is no BMW with a stated 20k mile oil change interval. Or anything remotely close to that currently. (20+ years ago, they did promote 15k mile oil changes in E39, E38, E46, etc., but that is not 20k miles)

All of them in Europe for at least the last 11 years have 20k/2 year OCI's.

 

[svenson]

29.000km is mine.was 35 and reduced it from 2014 to that limit.i think it depends of the model or year producing..

true bmw delaerships clients out of warranty are usually:
rich people,
people who want to belong to that category and they think they do their best for their bmw ,
people who think bmw ,although has more equipment ,they will get the best diagnosis and repair which is totally wrong opinion ,
people who are bored to search to find a good independent bmw specialised mechanic ,
people who are disappointed from such a mechanic and go back to dealership ,
people who don't have a clue about engines and cars.

bmw wants these people satisfied if only they are willing to pay the extra amount of money for their service
so yes bmw ''cares'' for these people. they really ''care'' for people who spending at least a thousand euros or dollars for a problem that usually cost less than half than that.
they have plenty of tricks. they have these sales service programs but from the moment your car enters the service area where you cant have access, they will do your service at an almost affordable price but they will discover another problem which will cost you more than the regular service.this is the trap..they know it and they ''care'' for you.

 

[BMWTurboDzl]

All of them in Europe for at least the last 11 years have 20k/2 year OCI's.

Miles or KM?

@f355spider is talking miles 20k miles would be 33k km

 

[kschachn]

29.000km is mine.was 35 and reduced it from 2014 to that limit.i think it depends of the model or year producing..

true bmw delaerships clients out of warranty are usually:
rich people,
people who want to belong to that category and they think they do their best for their bmw ,
people who think bmw ,although has more equipment ,they will get the best diagnosis and repair which is totally wrong opinion ,
people who are bored to search to find a good independent bmw specialised mechanic ,
people who are disappointed from such a mechanic and go back to dealership ,
people who don't have a clue about engines and cars.

bmw wants these people satisfied if only they are willing to pay the extra amount of money for their service
so yes bmw ''cares'' for these people. they really ''care'' for people who spending at least a thousand euros or dollars for a problem that usually cost less than half than that.
they have plenty of tricks. they have these sales service programs but from the moment your car enters the service area where you cant have access, they will do your service at an almost affordable price but they will discover another problem which will cost you more than the regular service.this is the trap..they know it and they ''care'' for you.

The BMW dealership here that I occasionally bought parts from did not use their branded oil in either warranty nor after warranty service. Only if you asked for it and pay the extra.

 

[Bailes1992]

Miles or KM?

@f355spider is talking miles 20k miles would be 33k km

We work in miles in the UK.

I remember when my Father ordered his F30 320d in 2012 that all the BMW's had 2 year or 20k miles intervals. And I'm sure it had been going on for long before that.

 

[BMWTurboDzl]

We work in miles in the UK.

I remember when my Father ordered his F30 320d in 2012 that all the BMW's had 2 year or 20k miles intervals. And I'm sure it had been going on for long before that.

Wow! That's even longer than Europe. I know when the F3X was first released in the US the interval was 15k miles but the following year BMW dropped it down to 10k miles. Did BMW do the same in the UK? We had the 320d as well but it was badged as a 328d. Almost bought one as a replacement for my 335d but the timing chain fiasco scared me off.

 

[Eugenius]

Seems like an eternal discussion about a lot longer OCIs in Europe vs a lot shorter in US.

When I visit friends/relatives or for work Germany/Belgium, mostly people walk to get groceries or for shopping, as everything essential close by. Here is the US, most people will drive even it is a couple minutes away walkable distance, we walk with our dogs or jog when exercise, but beside that always we drive. I think it is a cultural thing, but we in general heavily short-tripping our cars all day long, which contributed to the shorter OCI.
And secondary our fuel became low sulfur just not that long time ago.

 

[Bailes1992]

Wow! That's even longer than Europe. I know when the F3X was first released in the US the interval was 15k miles but the following year BMW dropped it down to 10k miles. Did BMW do the same in the UK? We had the 320d as well but it was badged as a 328d. Almost bought one as a replacement for my 335d but the timing chain fiasco scared me off.

It never changed and my 2020 BMW 520d Touring had the same 20k/2 year interval too.

 

[chris719]

The BMW dealership here that I occasionally bought parts from did not use their branded oil in either warranty nor after warranty service. Only if you asked for it and pay the extra.

Interesting, I have never seen or heard of this in the US other than your dealer. The work orders always show BMW PN and I’ve seen the BMW bulk at 3 dealers. Been on Bimmerpost since before BMW oil was a thing. This is not common practice.

 

[svenson]

The BMW dealership here that I occasionally bought parts from did not use their branded oil in either warranty nor after warranty service. Only if you asked for it and pay the extra.

i am sure your dealership is the only one in the world that doesn't use bmw oil, especially under warranty.i watch every bmw forum from europe and US for about 12 years and never heard of that before.

Wow! That's even longer than Europe. I know when the F3X was first released in the US the interval was 15k miles but the following year BMW dropped it down to 10k miles. Did BMW do the same in the UK? We had the 320d as well but it was badged as a 328d. Almost bought one as a replacement for my 335d but the timing chain fiasco scared me off.

UK is a european country. not in the UNION anymore but as a continent.so we have the same interval limits.

Seems like an eternal discussion about a lot longer OCIs in Europe vs a lot shorter in US.

When I visit friends/relatives or for work Germany/Belgium, mostly people walk to get groceries or for shopping, as everything essential close by. Here is the US, most people will drive even it is a couple minutes away walkable distance, we walk with our dogs or jog when exercise, but beside that always we drive. I think it is a cultural thing, but we in general heavily short-tripping our cars all day long, which contributed to the shorter OCI.
And secondary our fuel became low sulfur just not that long time ago.

i dont think thats the reason in my opinion.its a cultural thing allright but doesnt have to do with groceries ,it has to do with cultural maintenance. US customers generally. you really care for your rights as a consumer and you claim your rights .so when a new car shows some problems and that problems concern many buyers then you make a massive movement from disappointed customers and you sue them and claim your rights.
this is not happening in europe.and even if it does like some N47 that had problems with timing chain ,it would be ages to happen ,so when bmw decided to pay the check ,this engine was long gone along with the model.maybe uk citizens are more active like the US ones.the rest of europeans are still sleeping .
this is what makes US better, unity and fast deicisions ,europe is not that flexible .well it has its explanation but its not the right topic here.
now in our case ,bmw says oour interval will be 2 years or 33-35km. that is because we have invented nuclear oils or our engines produce their oil by themselves ,or they consume their oil slower like than the old ones ,its a new technology.wow,and europeans buy it.but in reality nothing has changed .the only thing that has changed was MARKETING. bmw sold many vehicles with that marketing interval at leasing companies and to naive customers that dont want to spend time and money to maintain their cars.

''i want to buy a bmw, its affordable the price to buy one but it is expensive to maintain" .with the new interval marketing they changed these people mind and they sold many cars.since 2004 bmw sold maybe double number of cars thanks to that marketing .other car brands did the same.and when customers bought their car they kept that interval maintenance bcs was good for their money and bcs for the first 6 years you cant see any difference in your engine's behaviour .keeping that long OCI they saw the real problems of wear and were trying to find what went wrong with their car.

so what i am trying to say is that US drivers are piston-heads unlike European that are more users ,drivers.i know in the continent that makes so many good cars ,with global sales ,their customers are just drivers.
this is why the majority of the videos you see on you tube and other media are from US.you are crazy about engines and cars.this why there are a lot of forums from US too.

Interesting, I have never seen or heard of this in the US other than your dealer. The work orders always show BMW PN and I’ve seen the BMW bulk at 3 dealers. Been on Bimmerpost since before BMW oil was a thing. This is not common practice.

true!

 

[930.engineering]

We work in miles in the UK. I remember when my Father ordered his F30 320d in 2012 that all the BMW's had 2 year or 20k miles intervals.

That's even longer than Europe.

Britain IS a country in Europe. No longer a EU member but still Europe.
.