Are you using a Fram filter? I've had the same no-so-good-to-the-ear sound also, but with Frams. Once I switched over to another brand, like a Purolator Plus, or a non-Fram manufacturer, the no-so-good-to-the-ear sound goes away. If you want to go cheap, the cheapest I've found is to buy Chevron Supreme by the case when Kragen has the rebate, that is $.49/qt, and buy the Purolator Premium at 2 fer $5.00 at PepBoys when they are on sale, or buy a ST from WalMart.
Longer and harder cranking is most likely not lube related.
Longer and harder cranking is most likely not lube related.