Hey, at someone else's suggestion in here I did a search. I knew nothing about the backlash but there was no smoking gun like the Budweiser commercial. It was that a DEI program was instituted at Harley and people were upset about groups and legislation they were supporting. Guess what? Polaris (Indian) and everyone else has a program too. But dont expect many Harley riders to look that up either
Dumb move, yeah I guess. Any simple search on the internet shows multiple corporations doing the same thing, the biggest lately was Lowes Home Improvement store.
With that said all these companies are now reversing themselves, including Lowes and Harley Davidson.
Harley announced they ended the program due to backlash, same as Lowes (just using Lowes name as it was the latest example)
It will all be forgotten now, after all what else will a Harley rider buy? You either want to ride or not. Every company has or had these programs in affect. Harley ended theirs.
https://www.bloomberg.com/news/arti...ity-initiatives-maligned-by-anti-dei-activist
I read up a bit about it. I have to laugh at the Bloomberg spin. They certainly don't lay any blame with the new Harley CEO for creating the situation...
The heavy cruiser market doesn't interest me at this point anyway, so I have no dog in the fight.