At the risk of getting a new butthole ripped open for me, I'm going to say the SuperTechs win for value. For the most part, you can pick up two of them for the price of one brand name filter. If you wanted to go Mobil 1, you can pick up 4 STs for the price of one of those (an M1).
Granted, I have _never_ opened up an oil filter but from what I've been reading, I'd rather change 4 SuperTechs before I cut open an M1 filter.
...my two cents, which may be worth less than even that.