Valvoline Restore & Protect 5w-30 (Gonna Take a Chance)

[4WD]

Let’s put it in perspective.

There’s approximately ~3100 Ford dealerships in the U.S. approximately 97% of them are compliant with the motorcraft program.

There is another ~1300 Honda & Acura dealerships in the U.S. about 90% compliant with the Honda Program.

While not “quick lubes” - the dealership volume is extremely significant, just at the oil change level. Add on top of that warranty work done at the dealership, requiring oil changes. Add onto that factory fill and factory quarts/jugs (aftermarket) program. And that’s just P66’s automotive OEM volume, let alone the thousands of quicklubes P66 has product into on top of all that.


Now, Mobil… We know all GM brands, (some/most) of Toyota, and other brand programs. We also know Mobil 1 on the shelf. Also, take 5 offers it, and thousands of others.


And we’re strictly talking about PCEO here. Not the millions of lubricant gallons that are used in C&I applications.

That’s the perspective difference. Valvoline does tens of millions of gallons a year. “Majors” do hundreds of millions.

That’s all. It’s just a different perspective.

Boy that’s a mix - for a consumer here - no difference between an oil change at Ford or Mobil 1 Express …

 

[Foxtrot08]

Boy that’s a mix - for a consumer here - no difference between an oil change at Ford or Mobil 1 Express …

What’s a mix?

I’m giving the perspective of why Valvoline’s a smaller brand perspective.


And I think there’s also people on this forum that would probably fight you for that statement about Mobil vs motorcraft… I mean, have you even seen some of the replies?

 

[CDX825]

Not knocking valvoline but have never seen it used or called for in an industrial application.

 

[Furious]

I find it funny this forum previously praised Valvoline for it's quality products which they are quality products with pretty solid additive packs and is now what seems to be putting Valvoline down.

 

[Scott S]

Correct !!
I should support them more, since I live In Kentucky....

Valvoline Inc. (NYSE: VVV) is a leading provider of automotive services and marketer and supplier of premium branded lubricants worldwide, with sales in more than 140 countries. Established in 1866, the Company's heritage spans more than 150 years, during which time it has developed powerful brand recognition across multiple product and service channels. Valvoline operates and franchises more than 1,500 quick-lube locations and is the No. 2 chain by number of stores in the United States under the Valvoline Instant Oil ChangeSM brand and the No. 3 chain by number of stores in Canada under the Valvoline Great Canadian Oil Change brand. I

I used to manage several stores for the largest franchisee, of Valvoline quick lube's, until I became disabled..

 

[Sonny88]

Let’s put it in perspective.

There’s approximately ~3100 Ford dealerships in the U.S. approximately 97% of them are compliant with the motorcraft program.

There is another ~1300 Honda & Acura dealerships in the U.S. about 90% compliant with the Honda Program.

While not “quick lubes” - the dealership volume is extremely significant, just at the oil change level. Add on top of that warranty work done at the dealership, requiring oil changes. Add onto that factory fill and factory quarts/jugs (aftermarket) program. And that’s just P66’s automotive OEM volume, let alone the thousands of quicklubes P66 has product into on top of all that.


Now, Mobil… We know all GM brands, (some/most) of Toyota, and other brand programs. We also know Mobil 1 on the shelf. Also, take 5 offers it, and thousands of others.


And we’re strictly talking about PCEO here. Not the millions of lubricant gallons that are used in C&I applications.

That’s the perspective difference. Valvoline does tens of millions of gallons a year. “Majors” do hundreds of millions.

That’s all. It’s just a different perspective.

That still doesn’t mean that their new product, isn’t significant- just because they don’t have the volume of sales that others do.

Instead of touting a new product that could be a game changer, the product is defeated before it can even reach a engine.

I guess that BITOG life….

 

[Sonny88]

I used to manage several stores for the largest franchisee, of Valvoline quick lube's, until I became disabled..

I have overlooked Valvoline, mistakenly…
The moly numbers are above average.

 

[Furious]

I have overlooked Valvoline, mistakenly…
The moly numbers are above average.

People who want a licensed product and love Moly cannot go wrong with Valvoline.

 

[BrendanC]

if i wasn’t switching to HPL, id still be running valvoline.

 

[mr_boring]

Not knocking valvoline but have never seen it used or called for in an industrial application.

Would car rental companies count? Enterprise rentals (and others) use quickie lubes, and the local quickie lubes that service them around here use mostly Valvoline bulk oil.

Let’s put it in perspective.

There’s approximately ~3100 Ford dealerships in the U.S. approximately 97% of them are compliant with the motorcraft program.

There is another ~1300 Honda & Acura dealerships in the U.S. about 90% compliant with the Honda Program.

While not “quick lubes” - the dealership volume is extremely significant, just at the oil change level. Add on top of that warranty work done at the dealership, requiring oil changes. Add onto that factory fill and factory quarts/jugs (aftermarket) program. And that’s just P66’s automotive OEM volume, let alone the thousands of quicklubes P66 has product into on top of all that.


Now, Mobil… We know all GM brands, (some/most) of Toyota, and other brand programs. We also know Mobil 1 on the shelf. Also, take 5 offers it, and thousands of others.


And we’re strictly talking about PCEO here. Not the millions of lubricant gallons that are used in C&I applications.

That’s the perspective difference. Valvoline does tens of millions of gallons a year. “Majors” do hundreds of millions.

That’s all. It’s just a different perspective.

Know this graph is a little old, but Valvoline bulk goes into Speedee oil change places, some Jiffy Lubes (most use SOPUS, some do use Valvoline), Grease Monkeys, and over 1700 Valvoline branded quickie lubes. I'd say they are 'Majors" - Valvoline is probably only beaten out due to Jiffy Lube using Shell

So if there are 1700 Valvoline quick lubes pushing 30 cars a day (realistic) and only 1300 Honda and Acura dealerships (we'll give them 40 cars per day, which is doubtful) then they are pretty close to equal right then and there. 51,000 to 52,000

Here is a newer market share but unfortunately it's sorted alphabetically. Still, Valvoline is in the top 5

 

[dkryan]

I find it funny this forum previously praised Valvoline for it's quality products which they are quality products with pretty solid additive packs and is now what seems to be putting Valvoline down.

‘Cause a corporation over in the Sandbox purchased a majority ownership and certain BITOGers detest (amongst other things) driving camels. Thus, all things Valvoline is the new hate……..,.,.

Now, if those camels spec’d anything from Mobil, particularly M1, and even more particularly, M1 0w-40, then life would be okay. Until the UOAs revealed too much sand in the UOA.

The BITOG reality is those sands shift constantly on this site. Almost monthly.

I’ve been on BITOG well over twenty years and “the love” for a particular oil changes as much as the wind at Chicago O’Hare or at the airport in Wellington, New Zealand.

I say use whatever oil (and filter) you choose that allows you to sleep at night without having to continuously second guess yourself. At least about your oil and filter.

 

[Foxtrot08]

Would car rental companies count? Enterprise rentals (and others) use quickie lubes, and the local quickie lubes that service them around here use mostly Valvoline bulk oil.

Know this graph is a little old, but Valvoline bulk goes into Speedee oil change places, some Jiffy Lubes (most use SOPUS, some do use Valvoline), Grease Monkeys, and over 1700 Valvoline branded quickie lubes. I'd say they are 'Majors" - Valvoline is probably only beaten out due to Jiffy Lube using Shell

So if there are 1700 Valvoline quick lubes pushing 30 cars a day (realistic) and only 1300 Honda and Acura dealerships (we'll give them 40 cars per day, which is doubtful) then they are pretty close to equal right then and there. 51,000 to 52,000




View attachment 196382

Here is a newer market share but unfortunately it's sorted alphabetically. Still, Valvoline is in the top 5
View attachment 196394

That second chart is significantly different than what I’ve seen in different presentations. We’re entering annual meeting month now, so I’ll see what the majors I deal with have to say with market share.

I’m not doubting Valvoline could be in the top 5, but I really doubt that castrol is up there.

 

[mr_boring]

That second chart is significantly different than what I’ve seen in different presentations. We’re entering annual meeting month now, so I’ll see what the majors I deal with have to say with market share.

I’m not doubting Valvoline could be in the top 5, but I really doubt that castrol is up there.

Chevron was the one that surprised me, but that's probably Delo pushing it. I would have thought Amalie before either tbh.

 

[Scott S]

The franchisee I worked for, had a lot of fleet accounts, rental car companies, Xfinity, HVAC companies, construction companies etc. Dish network.. I remember when Max life came out. They're only synthetic oil was synpower.
Prior to me working at Valvoline, I used to only use Castrol GTX then when I started working at Valvoline, I used their oil, after I became disabled, I used maxlife for a little while, then I started using Mobil 1

 

[Foxtrot08]

Chevron was the one that surprised me, but that's probably Delo pushing it. I would have thought Amalie before either tbh.

I’m really surprised P66 isn’t on there. Between Ford, Honda, Komatsu, some of Toyota, their aviation oils, their mining market, their Oil and Gas industry market. Just their own refineries utilize a ton of products. As well, they’re large into the paper mill market. From the OEM/factory fill side it’s very large.

I would want to see their data, or if they’re just strictly looking at the aftermarket industry/quick lube market. What sort of metrics they utilize.

Chevron doesn’t surprise me at all.

Amalie is big, don’t get me wrong. But they’re still fairly regional.

I’m more surprised Reladyne isn’t on there. Last I heard they had over 50m gallons of their Duramax branded product alone. And growing extremely quickly.

 

[Scott S]

AAA autocare centers has or (had) a contract with Duramax branded oil.

 

[Ronin73]

I find it funny this forum previously praised Valvoline for it's quality products which they are quality products with pretty solid additive packs and is now what seems to be putting Valvoline down.

I think a lot of the "change" in attitude has little do with Valvoline and more to do with the new owners. Let that sink in. Why do you think that is? I know.

 

[Furious]

I think a lot of the "change" in attitude has little do with Valvoline and more to do with the new owners. Let that sink in. Why do you think that is? I know.

I wonder why no hate for Liqui Moly which is German or Pennzoil/Quakerstate which is owned by Shell which is British. That right there indicates to me that it really has nothing to do with it being American or not it just matters if it is Saudi or not.

 

[odie]

No DEXOS emblem on front of the ULTRA 5w-20 ( S.P.,GF-6A ) quarts used for the '18 ACCENT . Will likely use it again in the spring and possibly stay with it .

View attachment 196305

Leftover quart . About 15 ounces for next '18 Accent (G.D.I.) oil / filter change with P.U.P. 5w-20 . Dated March of '22 . Due for a shaking .

 

[ChrisD46]

What if you have maintained a disciplined OCI the life of the engine with SN / SP ; G1 / Gen 2 & 3 synthetic oils - what is there to restore ?